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Forbes - Sales Leadership
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Forbes - Sales Leadership
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How a Search for the Movie 'Battleship' Fares Under Google's Knowledge Graph
Earlier this week Google introduced us to its Knowledge Graph, a 500 million plus fact-filled database that it has developed from its own research and its acquisition of MetaWeb Technologies. It will be on the tools Google is using as it pushes its way to a semantic search world---an approach to search based on searcher intent and the contextual meaning of terms.
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Why I Lost My Faith In Facebook Advertising
Long before GM pulled its $10M in advertising from Facebook, I lost my faith in the platform. As an online media buyer for American Apparel, I had cut the majority of my spend each month for the preceding 12 months. From the time that Facebook stopped serving banner ads through
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The 10 Best Companies For Commission-Based Jobs
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Great Leaders Have It - Do You?
The difference between mediocrity and success is often found in the ability to focus. Focus affords its practitioner uncommon levels of intensity and discipline, which often lead to extraordinary accomplishment. In today’s column I’ll examine the main difference between those who dream and those who do - focus. I am frequently
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Save An Angry Customer With These Three Words And Other Trust-Building Moves
"How can I get my employees to be straight with me?" That question came from the back of the room a few weeks ago while I was delivering a workshop on leadership presence. We were addressing concepts of approachability and influence, and the participant raised a frequent complaint about the employee-manager dynamic. Often it's a relationship that's passable but not very open or rewarding.
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Learning to Trust Yourself: 8 Lessons from Gen. William Tecumseh Sherman
Often the sceptre of total victory outshines the good and virtuous traits that helped earn their person to the victory in the first person. So Genghis Khan becomes known as an insatiable conqueror rather than the populist, strategic genius that he was. Cyrus the Great becomes known by history as a tyrannical king instead of as the "father of human rights," by which he'd founded his kingdom in the first place. Paradoxically, some people are disadvantageously defined by their success.
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It's a SoLoMo Ad World
Figures released by BIA/Kelsey this morning show that social media advertising revenues are expected to rise from $3.8 billion in 2011 to $9.8 billion in 2016, for a 21% compound annual growth rate.
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Why Leaders Should Tell Stories
A woman from the audience followed me into the hallway. "I think we're married to the same man," she said. Successfully fighting the urge to fire off the snappy reply, "Could be. I travel a lot," I simply smiled back. I'd heard this before.
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Yahoo CEO Succumbs to Shareholders' Spring
I have to wonder if AOL Chief Executive Tim Armstrong took a little too closely to heart Yahoo’s allegedly soon-to-be-former CEO Scott Thompson’s woes at the hand of activist shareholder Dan Loeb.
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When Apple's iTV Meets our Ambiguous WiFi Laws
I spent much of Friday afternoon talking to tech industry analysts about the wonders we can expect when Apple actually delivers its television product, whatever that product may be.
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